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Kate Hulley is Owner Manager of Belmont Packaging Ltd., a manufacturer of printed and plain corrugated packaging solutions. Belmont Packaging is a female-led, forward-thinking company with years of expertise and experience in creating custom branded packaging and imaginative box shapes and functionality. Contact her at kate.hulley@belmontpackaging.co.uk.
U.K. based JD Sports, a leading retailer and distributor of branded sportswear, recently announced that profits have surged due to the rising athleisure trend of people wearing sportswear and trainers outside of the gym.
We’re fast approaching the busiest time of the year for retailers and maximizing sales is at the top of retailers’ holiday lists. So how does display packaging impact the choices of shoppers when in the checkout line?