Scott Young

Making the Case for Packaging Investment

Demonstrating the Power of Design

June 4, 2014

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?

Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.

Scott Young

November 5, 2013

How to avoid common missteps and identify the strongest new packaging structures and graphics.

National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.

Scott Young

August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.

Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.

Scott Young

July 1, 2013

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.

Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Scott Young

July 25, 2012

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.

Five principles for packaging new products

Scott Young

November 10, 2008

For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.