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Home » Authors » Scott Young

Scott Young

Scott Young is the Global CEO of PRS IN VIVO, a company that conducts more than 1,000 research studies annually to help marketers win at retail. Young can be reached at scott.young@prs-invivo.com.
Articles

ARTICLES

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How Data Mining Can Inform and Improve Packaging Design

Scott Young
September 7, 2018
No Comments

What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help marketers to develop more effective packaging and expedite and improve the processes? A data mining effort can yield specific insights to these questions and guide future design efforts while creating a path forward to accurately predicting packaging success.


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How Data Mining Can Inform and Improve Packaging Design

Data Mining Can Inform and Improve Packaging Design

Scott Young
July 19, 2018
No Comments

What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?


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Creating Competitive Advantage in e-commerce

Creating Competitive Advantage in e-commerce

Scott Young
May 15, 2018
No Comments

Throughout the world and across every product category, our studies have consistently confirmed an underlying universal reality: The e-commerce shopping experience is not well suited for packaged goods products.


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Use behavioral economics and distinctive packaging to court luxury shoppers

Use Behavioral Economics and Distinctive Packaging to Court Luxury Shoppers

How to persuade a new generation of shoppers with disposable income.
Scott Young
August 14, 2017
No Comments

When the term “luxury shopper” is mentioned, several stereotypical images may come to mind: Perhaps a well-dressed woman looking at Prada handbags or a distinguished gentleman wearing a Rolex watch.


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Wise Market Research Decisions Can Save Time and Money

Wise Market Research Decisions Can Save Time and Money

Insights teams are looking for faster solutions, but they need to carefully weigh any trade-offs to ensure the right packaging
Scott Young
March 8, 2017
No Comments

Across nearly all companies, insights teams are struggling with reduced budgets, smaller staff and, most importantly and consistently, the pressures of tighter timelines.


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Creating a Framework to Win In The Aisle

Creating a Framework to Win In The Aisle

Draw the customer’s eye to the product by delivering at three critical stages of the shopper’s journey.
Scott Young
November 14, 2016
No Comments

All marketers recognize the importance of winning at the “First Moment of Truth” and influencing purchase decisions at the shelf. And to drive success (across brands, categories and retail channels), it is valuable to begin with a consistent thought process rooted in an understanding of how people actually shop.


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Designing for the System One Shopper

Appealing to Rational and Emotional Customer Thinking

Applying behavioral economics to win at the shelf.
Scott Young
September 9, 2016
No Comments

Throughout the past decade, behavioral economics has made an enormous impact in the realm of academia, government and public policy. Today, this framework is now entering the world of marketing and consumer research — and its influence will be profound.


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How to Convey Authenticity at the Shelf

How to Convey Authenticity at the Shelf

Connect with younger shoppers through authentic packaging and relevant messaging.
Scott Young
April 12, 2016
No Comments

Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.”


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Time for a Packaging Change?

Time for a Packaging Change?

Scott Young
November 5, 2015
No Comments

Benchmark your current packaging to guide successful redesigns.


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Thinking like a Consumer from the "Outside-In" for New Product Success

Thinking like a Consumer from the "Outside-In" for New Product Success

Scott Young
July 1, 2015
No Comments

Link insights and breakthrough packaging to drive new product success.


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