Trevor Bynum: A delightful approach Kate Bertrand Connolly June 4, 2009 WhiteWave’s packaging is good for the earth and good for business. Read More
Moira Cullen: Designing for icons Kate Bertrand Connolly June 4, 2009 For Hershey’s global design leader, the “brand idea” is the heart of the work.Read More
Melinda Creswick: In it for the long run Kate Bertrand Connolly June 4, 2009 HP finds its pace with new consumer brand strategy. Read More
David Butler: The Coke challenge Kate Bertrand Connolly June 4, 2009 Holistic design is making its mark on Coca-Cola’s billion-dollar brands.Read More
Supply-Side Branding: A Make or Break Strategy Kate Bertrand Connolly January 21, 2008 Your brand is only as good as the weakest link in your global packaging supply chain.Read More
