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Home » Authors » Pamela Long

Articles by Pamela Long

Branding + Children Know Thy Audience

Branding + Children Know Thy Audience

Pamela Long
March 12, 2019
No Comments
When you're developing a new kid's brand or evolving an existing brand, you're never just appealing to a child; you also have a responsibility and need to address the gatekeepers of these brands.
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Redesign is the Remedy for OTC Brands

Redesign Is the Remedy for OTC Brands

Pamela Long
July 26, 2017
No Comments

Akorn Consumer Health, the over-the-counter division of Akorn, Inc., provides a full line of leading healthcare brands distributed globally. When Akorn Consumer Health made the decision to overhaul three of its consumer brands, the company turned to strategic partner Little Big Brands (LBB).


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say no to SPEC

The Four Letter Word Ruining the Industry

Crystal Bennett Pamela Long
September 4, 2015
No Comments

Brands and agencies: Say no to SPEC work. It won't get you far.


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Standing Out From the Crowd at Shelf

Standing Out From the Crowd at Shelf

Pamela Long
September 1, 2014
No Comments

Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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default image

Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
Pamela Long
March 3, 2014
No Comments
Transform your best marketing asset.
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BP0612_LBB_Feature.jpg

Beyond the Brief

Pamela Long
June 21, 2012
No Comments
How simple solutions and an unorthodox approach can produce extraordinary results.
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We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.

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