Simon Preece is the director of Client Services at Elmwood Design. He joined Elmwood in 1992 after five years of product and strategic marketing at retailer ASDA. As a shareholder, Simon has managed and developed many of Elmwood’s largest CPG, corporate and retail clients including Kimberly-Clark, Arla Foods, McCain and ASDA. Notably, he directed development of The FA’s corporate identity including brand development and identity strategies for the England team and FA Cup. Simon can be reached at simon.preece@elmwood.com or by telephone at +44(0)1943 883210.