The Two Secrets of Brand Extension Success
How fit and leverage can help you EXCEL where others fail.
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John Parham
John Parham is president and director of branding at Parham Santana (www.parhamsantana.com), The Brand Extension Agency. He has spent the past 25 years developing big picture strategies for his clients' branding, licensing and seasonal programs. He also contributes to Parham Santana’s Extendonomics blog (http://parhamsantana.com/category/brand-extension-blog), which covers the latest brand extension news, trends and best practices.
Parham Santana (www.parhamsantana.com) is The Brand Extension Agency. In-store, online, across marketing platforms, we help brands ignite new product categories. Win retail distribution. Renew presence and performance. Power up the brand. Our clients are leading brand owners and retailers in every channel of distribution, including Food Network, Better Homes and Gardens, American Girl, Walmart, Target and Toys ‘R’ Us. We have guided more than 100 brand extensions with total retail value in the multi-billion dollars.
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