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Cynthia Sterling

Cynthia Sterling is principal and creative director, Sterling Creativeworks (www.sterlingcreativeworks.com). Sterling Creativeworks is a strategic branding and packaging design firm specializing in wine, spirits and beer. They partner with marketing professionals to build brands that catch consumers’ eyes and capture their hearts.

Articles

ARTICLES

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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion

Cynthia Sterling

November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion.

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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.

Cynthia Sterling

July 1, 2013

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.

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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.

Cynthia Sterling

March 1, 2013

A great name can propel a brand to the top of its category.

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