Carla Fantoni is vice president of communications for the Carton Council of North America and vice president, communications, for Tetra Pak United States and Canada. She can be reached at carla.fantoni@tetrapak.com. For more information about the Carton Council’s research, visit www.cartonopportunities.org/survey.
The environmental impact of a product increasingly plays an important role in whether conscious consumers choose one product over the other. Shoppers are demanding sustainable goods and expect corporations to take the lead in making it happen.
While packaging is certainly not a new way to communicate a brand’s attributes, companies are realizing the value behind using it to immediately display their commitment to sustainability.
