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Home » Authors » Nicole Light

Nicole Light

Nicole Light is CCO of Paper Roo Package Design and Branding, a Philadelphia-based, retail package lovin’, brand-building creative boutique servicing food, health and beauty, confectionery and retail product marketers around the world.

Articles

ARTICLES

The Evolution of Package Design

The Challenges of Packaging Design Before Computers

Before computers, creating art used for print production was referred to as the “mechanical paste-up process” and it was not only arduous, it was dangerous.
Nicole Light
March 22, 2018
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For designers, the most complicated part of creating packaging was the type. There were books made with basic type that designers could purchase to be used in their designs.


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Choosing a Package Designer Who Understands Federal Regulations

Choosing a Package Designer Who Understands Federal Regulations

Nicole Light
November 30, 2017
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The FDA and U.S. Department of Agriculture can cause concern in the minds of food and drug manufacturers and co-packers. Although these government agencies might be considered demanding at times, they play an important role that ensures there are procedures to protect the safety of the American public. There is an overwhelming amount of project planning and sourcing that goes on in the background of developing a product. Packaging is a large part of that process, which is also highly regulated by the FDA and USDA. 


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package designers

Effective Packaging Requires Two Types of Designers

Understanding the roles involved in creating the perfect package.
Nicole Light
September 1, 2016
No Comments

You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.


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