Brian Kim is the vice president of product management for GumGum, a computer vision company with patented image-recognition technology delivering advertising campaigns to more than 400 million users as they view pictures and content across the Web. For more information, visit www.gumgum.com.
Crowdsourcing has replaced focus groups, an executive recently declared in a New York Times article titled “Crowdsourcing to Get Ideas, and Perhaps Save Money.” The executive happens to have a vested interest in proclaiming the death of the focus group. His company, UberTesting, offers access to consumers who are willing to be recorded remotely as they try out products and navigate through websites. However, he has a point.
