Steen Tjarks is vice president of the Chicago office for Tjarks and Tjarks, an international design agency specializing in branding, packaging design, artwork, web design, 3D visuals and consumer strategy. He has experience in consumer behavior, pricing strategy and marketing. For more information, visit www.tjarksandtjarks.com.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
The next 40 years will behold a revolution to the way that humans work. Already in relatively early stages, advances in artificial intelligence (AI) have been staggering and concerning for the job market. When considering the extent that AIs may overtake creative industries, the debate becomes far more complex. In fact, it even sways toward a symbiosis between man and machine which will give creatives of the future a competitive edge. Such an assumption comes from an analysis of our own creative process for packaging, in which we see human graphic designers continuing to play a key role.
It’s no secret that most American consumers think private label foods are a good alternative to national brands. After all, private label brands often offer the same nutritional quality and ingredients as their national competitors.
