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Ron Voigt

Ron Voigt is president of X-Rite Pantone, a division of Danaher Corporation and an industry leader in color management systems and software solutions. With executive experience at Tektronix, Kollmorgen and Delphi, he specializes in innovation building, lean manufacturing, and product and process development. For more information, visit www.xrite.com.

Articles

ARTICLES

Make Your Brand Human

To bond and thrive, brands must form human-like relationships. Incoorporate this psychology into your branding.

Ron Voight, president of X-Rite Pantone, a division of Danaher Corporation

Ron Voigt

August 23, 2017

How do you want to be remembered? How will you tell your story? Why do you exist?

Making Your Brand Human: Four Lessons Learned

Ron Voigt

July 6, 2017

What do you want to be remembered for? How will you tell your story? Why do you exist? This is the type of introspection expected, not of humans, but of brands in today’s marketing landscape.