Victoria Greene

Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather's drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different.

Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather’s drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different. You don’t need to tell your brand’s story through words. Color, shape, size—even the simplest visual cues—can paint a picture worth a thousand words. Here’s how.