Rich Scamehorn is the chief research officer at InContext Solutions, a leading provider of mixed reality solutions for retail. Scamehorn has more than 20 years of experience in market research within the CPG space and is an expert on virtual store testing. Learn more at incontextsolutions.com.
In 2010, Gap launched a redesign of its logo that failed so spectacularly with customers that the brand reverted to its old look within six days. Gap has stuck with the original ever since.
