Stefani LiDestri is Co-President and Chief Marketing Officer of LiDestri Food & Drink—an innovator in food, beverage and spirits manufacturing. Visit lidestrifoodanddrink.com for more information.
A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.
