Dave Prezzano

Dave Prezzano is general manager for Americas Graphics Solution Business, HP Inc.
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personalized packaging
Custom Branding

5 Ways to Reach Young Consumers with Customized Packaging

Strategies for capturing the Gen Z consumer.
Dave Prezzano
June 13, 2019
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For most of the past decade, consumers around the world have increasingly shifted their spending from brick-and-mortar to online stores, appreciating the convenience and immediacy of digital shopping. But that trend could be reversing as members of Generation Z begin flexing their economic muscle.


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