Shira Horn has almost 20 years of deep market research experience. She is an expert in Marketing, Consumer Insights and Research. At AMC Global, Shira advises clients on how to leverage insights and grow brands. She has expertise in taking data and harnessing it into digestible, actionable insights for clients and enjoys long-standing partnerships with clients and seeing their businesses growth and succeed over time. Shira has a diverse background in primary quantitative and qualitative research, with a focus on market structure and opportunity, customer engagement and acquisition, product design and launch, decision pathways, price optimization, competitive effectiveness, segmentation and positioning.
Has sustainability taken a backseat as concerns about COVID-19 continue to dominate? News cycles have shifted. Coverage of and concerns about the negative impacts that plastic and other non-sustainable items have on the environment seems to have declined a bit. People have turned to single use items in droves—disinfecting wipes, paper masks, plastic grocery bags—things that don’t have more than one “touch point” to avoid possible virus transfer.
