Kim Hensley, product manager of MACtac Roll Label Films,Hensley has served MACtac’s roll label commercial area for more than 15 years. Hensley is responsible for managing durable film and prime film product lines for MACtac, which includes standards and regulatory planning and administration, inventory management, price strategy development, multigenerational product planning, market introduction planning and implementation, cost optimization, sales tool development and customer satisfaction.
The labeling sector of the cold food and beverage packaging market can be a challenging business. From the extreme cold, wet, freezing or changing application conditions to difficult-to-adhere-to substrates, they have their work cut out for them.
Choosing the perfect label and adhesive for your packaging needs isn’t exactly easy. It requires a balance of durability and high-impact shelf appeal. When it comes to making informed choices about adhesives, there are always a lot of factors to consider about your application.
