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UNCONTAINED: Say cheese, and cheese, and cheese…

By Pan Demetrakakes
January 15, 2009
Attention Domino’s: If I had that much cheese to sling around, I could make a triple-decker mulch sandwich taste good.



This doesn’t really have anything to do with packaging, but it’s a good example of the good taste/good for you dichotomy that so many packaged foods manufacturers wrestle with.

Domino’s Pizza is taking on Subway with results of a taste test showing that consumers prefer their sandwiches 2 to 1 over Subway’s. The commercials show sandwiches slathered in so much melted cheese that you can hardly tell what else is in there. Attention Domino’s: If I had that much cheese to sling around, I could make a triple-decker mulch sandwich taste good.

P.S. Subway seems to be in one of its between-Jared periods. Anyone want to start a pool on how soon Jared will be back?

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Pan Demetrakakes is the former Executive Editor

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