UNCONTAINED: Diminishing portion shrink
It seems that Frito-Lay is sneaking a few more potato chips back into the bag now that commodity and packaging prices have settled down. If you’ll recall, F-L was among the leaders in “portion shrink” last year, reducing the amount of product while keeping the price steady. They currently are in the process ofreversing that trend. Maybe portion shrink should be adopted as an economic indicator.
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