Having rolled out nationwide in May 2026, the updated design brings a modern, vibrant expression to NEWTONS packaging while continuing to spotlight the fig cookie bar that generations of fans know and love.
These latest moves continue Mondelēz’s packaging sustainability progress throughout the Easter period. Last year, the company introduced the Cadbury Easter Favourites Pouch with the outer packaging made from paper, and it has previously removed 6.4 million plastic windows across the Easter egg range.
Founding members—General Mills, Mars, Mondelēz International, Nestlé, Hill’s Pet Nutrition, and PepsiCo—recognize both the essential role of flexible packaging and the importance of building a more sustainable future for flexible films.
As part of a test-and-learn initiative lasting until early 2026, the plastic overwrap on ~1.8 million Cadbury Crunchie Four Bar Multipacks sold in Tesco stores will be replaced with innovative stickers, reducing the outer plastic packaging by 60% per pack.
Sold in the UK and Ireland, the Cadbury core sharing bars will be wrapped in 80% certified recycled plastic packaging, which can be attributed to plastic sourced from advanced recycling technology.
