Mondelez Brazil introduced rounder packaging for its Philadelphia cream cheese. It increases its user-friendliness because consumers can spoon out the cheese more easily. It also reinforces the brand’s visual identity because retailers can now stack the product more efficiently on the shelves. Mondelez launched the new packaging in Brazil in September 2014. It has been widely available since January 2015.

DoubleSided IML for twice as many printable zones
Mondelez Brazil selected IML packaging because of the outstanding print quality. And they decorate all sides of the packaging with a single label. They opted for DoubleSided IML, or IML labels that are printed on both sides. This offers more marketing opportunities. Mondelez now prints delicious recipes on the inside of the lids. 

Cooking with Philadelphia
Philadelphia cream cheese is extremely versatile. It is the perfect ingredient for a wide range of sweet and savory dishes. The cheese can be cooked au gratin, melted or added to provide a creamy texture. Mondelez makes life easy for the consumer with inspiring recipes. They highlight the product’s versatility and provide surprising cooking ideas, from tasty appetizers to mouthwatering desserts.

Mondelez Brazil swears by IML labels by Verstraete IML
Juliano Brites Rodriguez (Marketing K&S Mondelez Brazil) says: “We resolutely choose to work with Verstraete IML because we believe in the company’s innovative policy: in its market approach, processes, products and organization. Thanks to offset printing we can obtain the excellent print quality we want. And we finish the same packaging with a wide range of materials, inks and varnishes. This allows us to permanently stand out on the supermarket shelves. Additionally, Verstraete IML’s regional office in Sao Paulo is always ready with advice and support. And we swear by Verstraete IML’s superb customer service, with communication in our own language (Portuguese).

For this project we worked with Verstraete IML and the Brazilian injection moulder Jaguar Plásticos, a pioneer in the development of efficient production processes with high quality standards. And therefore the ideal partner for this project.”