Double-Cola launches redesign.
Double-Cola’s extraordinary new
look and same refreshingly smooth taste is a combination sure to create a
favorable impression with new consumers. The brand is rolling out
new graphics and new packaging designed to connect with a growing market of
youthful consumers who expect something unique and refreshing out of a soft drink.
In fact, Double-Cola is rolling
out new packaging with the tagline “refreshingly smooth." New Double-Cola and Diet
Double-Cola cans and 12 packs hit stores in mid-March, just in time to
celebrate the company’s 90th birthday. The new packaging is a bold and iconic
look, a look perfect for a company that knows how to compete in a world of big
Originally launched in 1933,
Double-Cola first shook up the soda-pop world when it became the first soft
drink marketed in 12-ounce bottles, which was double the size of other colas.
Now, they’re shaking it up
again. The new packaging is designed to stand out on the shelves and
attract a younger generation of cola drinkers.
The Double Cola Company’s Vice
President Gina McCommon says, “Double-Cola is different and always has been. We
offer a fresh and unique flavor, and our new packaging sends that message.”