Online shopping has proven essential in supporting continued commerce and public health over the past months, helping consumers obtain necessary supplies without ever leaving the safety and comfort of their homes.
There’s omnichannel chatter across the retail landscape has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
E-commerce is becoming a significant and high-growth opportunity for the corrugated packaging market to 2023, cites a Smithers Pira report. Sales have continued to show growth, and present a considerable opportunity for corrugated packaging suppliers.
E-commerce packaging is still evolving and finding its place within the online purchase loop. With new technologies streamlining checkout processes making every click count, brands are discovering the importance of packaging’s role in consumer happiness.
In today’s connected world, consumers desire availability and speed with their purchases. Whether it’s food and drinks or clothing and cosmetics, we want everything fast. The rise of e-commerce packaging has soared to new heights, and a new set of parameters for packaging has come with it.
U.S. demand for retail e-commerce packaging is projected to expand, due to online shopping growth, due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the added spending power of millennials, the largest demographic of online shoppers.
Shorr Packaging recently surveyed American consumers regarding packaging theft in order to understand who’s being affected by package theft, what cautionary methods Americans are taking to avoid their online shipments from getting taken and to see how consumers believe online retailers can keep their packages safe.
This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.