It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.

Corrugated packaging is an increasingly noticeable part of daily life, especially in today’s new age of e-commerce. With a business philosophy dedicated to responsibility, the corrugated packaging industry’s recycling track record is miles ahead of any other packaging material.

For over a century corrugated packaging has carried products around the world, delivering everything from machine parts to computers and food from point of origin to point of use.

It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.

It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.