It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.

Corrugated packaging is an increasingly noticeable part of daily life, especially in today’s new age of e-commerce. With a business philosophy dedicated to responsibility, the corrugated packaging industry’s recycling track record is miles ahead of any other packaging material.

For over a century corrugated packaging has carried products around the world, delivering everything from machine parts to computers and food from point of origin to point of use.

It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.

It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.

A new study conducted by Pregis and the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value.

U.S. demand for retail e-commerce packaging is projected to expand, due to online shopping growth, due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the added spending power of millennials, the largest demographic of online shoppers.