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Budweiser’s first zero-alcohol brew is launching the campaign with a group of coaches and athletes from the U.S., U.K. and Canada to keep each other motivated and encourage consumers along their Dry January journey.
Global brewers should see 5%-10% drop in can costs for 2020 as a result of declines in previously high aluminum prices after they had been a drag on profits for brewers in past two years; brewers in U.S., Western Europe, Japan set to benefit most.
