Items Tagged with 'beauty trends'

 Bestsellers include the Lip Sleeping Mask and the Water Sleeping Mask.

While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.

Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.

Masks are changing the way Americans use makeup, with an interest in bold eye makeup prompting a rise in sales of products like eye shadow. Lipstick, however, has been particularly hard hit during the pandemic and could indicate the demise of "the lipstick index."