The rebrand addresses a fundamental challenge of translating the Otoki story for a global audience by honoring its roots while inviting a whole new generation to the table.
Aiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, “Pop. Drop. Done,” while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.
