Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.

Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website

New fruit-flavored water collection gives both kids and their parents more reasons to choose water, with a light taste, zero sugar, calories and sweeteners and a paper straw. 

Major brands, including Bailey’s, Smirnoff vodka, Coca-Cola, Levis and Unilever join a growing movement of big brand advertisers against the failure of social media platforms to control the publication of hateful and misleading content.

Income elasticity analysis reveals that adidas, Nike, LVMH and Groupe Danone have higher Coronavirus (COVID-19) risk exposure among select FMCG companies, while Kraft Heinz and Kimberly-Clark, which are less dependent on discretionary spending, appear to be less exposed.

New York-based Pet Plate has raised $9 million in a Series A round co-led by 301 Inc., the venture capital arm of Golden Valley-based General Mills. Other investors included DFE Capital Management, Marco Polo and Fernbrook Capital Management, along with existing investors, The Yard Ventures and Castor Ventures. 

Hormel Foods Corp. said it is selling its CytoSport business, including Muscle Milk products, to PepsiCo. CytoSport got its start marketing its protein-packed powders to weightlifters before developing ready-to-drink bottled products sold in groceries and other stores.

The good news is this: New package designs and formats are constantly launching to help us better eat on the go.

In May 2016, the FDA finalized the Nutrition and Supplement Facts Label and Serving Size final rules, significantly revising the nutrition facts label for the first time in over 20 years.