It’s no secret – eCommerce is booming. While brands still connect strongly with customers through retail presence, online shopping has made way for a new kind of convenience that keeps shoppers coming back for more.
According to a report from Deloitte earlier this year, 2023 eCommerce sales were expected to grow between 10.3% and 12.8% year over year (to between $278 billion and $284 billion). With this strong shift comes important considerations for brands to address, including eCommerce-specific packaging, ship in own container, and sustainability.