BNP Media, a leading B2B media and events company, has officially announced the rebranding of three of its flagship manufacturing events into one comprehensive, cross-functional platform: the Manufacturing & Automation eXchange (MAX). The new event will debut March 25–26, 2026, at the Music City Center in Nashville.

MAX brings together The ASSEMBLY Show South, The Quality Show, and Adhesives in Action under one roof to deliver a powerful, unified experience for professionals across manufacturing. The new event will also incorporate elements from two new brands, Industrial Safety & Hygiene (ISHN) and Packaging Strategies, broadening its relevance and reach.

“Our goal with MAX is to break down silos and promote deeper collaboration among engineering, manufacturing, and operations professionals,” said Bill DeYoe, Group Publisher at BNP Media. “We’re rebranding to reflect where the industry is headed: more automation, more integration, and more innovation.”

The Packaging Strategies brand brings comprehensive packaging automation and robotics, along with other related, efficiency-oriented technologies, to the MAX experience, notes Douglas J. Peckenpaugh, Group Publisher at BNP Media. “Packaging is one of the hottest aspects of manufacturing today,” he said. “Companies across manufacturing are analyzing their packaging systems to find opportunities to improve and streamline operations to improve efficiency. They’re also taking a fresh look at all packaging materials with the goal of bolstering sustainability to align with emerging extended producer responsibility (EPR) packaging legislation.”

MAX is designed to mirror the evolution of manufacturing, where automation, robotics, and integrated production are no longer optional—they’re foundational. The event promises hands-on demonstrations, interactive exhibits, an enhanced onsite attendee experience, and direct access to subject matter experts, offering attendees real-time, real-world solutions.

Professionals from across the manufacturing ecosystem—including automotive, aerospace, electronics, medical, appliances, new energy, and general manufacturing—will find tailored experiences at MAX. Key attendee profiles include Plant Managers & Directors; Manufacturing & Process Engineers; Automation & Controls Specialists; Quality Assurance & Control Leaders; EH&S Professionals; Operations Executives and Corporate Management Teams.

“MAX is a live, hands-on experience where technologies are shown in action, not just in theory,” added DeYoe. “It’s built for every corner of the manufacturing floor—from assembly and bonding to quality and safety.”

Registration is now open at www.theMAXevent.com, with free access to the general expo and an optional upgrade to the MAX eXperience Pass for VIP benefits.