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Home » Keywords » packaging technology

Items Tagged with 'packaging technology'

ARTICLES

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The Promise of Connected Packaging: From brand protection to consumer engagement

An unfolding revolution in digital packaging creates a trifecta of opportunity for brand owners
September 14, 2020
No Comments

It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.


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Systech white paper main image
ADVERTISEMENT

The Promise of Connected Packaging: From brand protection to consumer engagement

An unfolding revolution in digital packaging creates a trifecta of opportunity for brand owners
April 1, 2020
No Comments

It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.


Read More
Advanced touchscreen technology
Automation

Giving the Human-Machine Interface a More Human Touch

There are more opportunities for machinery to respond directly to input from human operators.
Clark Kromenaker
January 16, 2020
No Comments

As automation technologies progress, there are more opportunities for machinery to respond directly to input from human operators. This is why a good human-machine interface (HMI) is extremely important.


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Retro-futurism Packaging design
Brand Packaging: Packaging Design Trends

5 Packaging Design Trends That Will Dominate 2020

Pamela Webber
January 16, 2020
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Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.


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Packaging Strategies Supply Side

Bosch Packaging Technology Becomes Syntegon

January 16, 2020
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Syntegon Technology’s business focus is on intelligent and sustainable technologies for the pharmaceutical and food industries. Extending the service range is a priority.
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Why Branded Packaging in Ecommerce Matters
Brand Packaging: eCommerce

Why Branded Packaging in Ecommerce Matters

Is your current approach tailored for your brand, or is it fairly generic? Will it excite customers, or be quickly discarded or ignored?
Beth Owens
December 12, 2019
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The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.


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Marketing to Generation Z
Brand Packaging: Consumer Insights

Is Your Brand Ready for Generation Z?

This post-millennial generation makes up a quarter of the U.S. population, influences family spending decisions and controls $143 billion in spending power.
Kristin Joker
November 13, 2019
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Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.


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OEM innovations and solutions
Machinery

OEMs Advance Design Strategies for Automated Case Packers

Keeping automation affordable will allow customers to continue receiving better ROI.
Mike grinager
Mike Grinager
November 12, 2019
No Comments

Two packaging industry trends are causing headaches for automated case packing OEMs and their customers. OEMs must advance their design strategies to keep the cost of automation affordable so customers continue to receive optimum ROI.


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The Rise of Gender Neutral Branding
Brand Packaging: Beauty Branding

The Rise of Gender-Neutral Branding

Fashion, cosmetic and fragrance companies are connecting to a new generation of consumers by doing away with gender-specific branding.
Jennifer Murtell
September 12, 2019
No Comments

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.


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Setting Up Equipment for Low-Temperature Operations
Machinery

Setting Up Equipment for Low-Temperature Operations

How Wulftec beat the cold with pneumatic system enhancements.
Guy Lopes and Daniel Millar
September 12, 2019
No Comments

It seemed like an exciting product development opportunity. Building material suppliers in cold climates were moving packaging operations outdoors. They needed equipment that could operate in an open shed or shelter to bundle their bricks, blocks and masonry products.


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More Articles Tagged with 'packaging technology'
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PS January 2021 cover image

2021 January

We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.

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