Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
MaterialsSpecial ReportsSustainable Packaging

Packaging Perspectives Podcast

PODCAST | Tapping AI for Reusable Container Management

By Brad Addington
Background of Logistics and transportation of container cargo ship and cargo plane with working crane bridge in shipyard at sunrise. Inset of Justin Newell headshot.
Image source: thitivong / iStock via Getty Images Plus; INFORM North America / graphics by BNP Media
November 26, 2025
✕
Image in modal.

We recently sat down with Justin Newell, Chief Executive Officer of INFORM North America, to discuss the company's approach to reuseable container management.

In this interview, Newell discusses how technology is transforming container management, the biggest operational challenges that companies face in this area, and what to expect next in circular logistics.


Listen to the full podcast below ▼



Newell said he’s witnessing a multi-pronged approach to reusable container management.

“Companies are starting to utilize a lot more RFID, Internet of Things (IoT) … so they’re starting to track returnable assets and then really pair those together with smart intelligence systems that can help track and forecast,” Newell said. “You’re seeing containers are starting to shift a little bit. They produce them so that they can break down, so they can be stackable, so that they can enter an automated warehouse and be able to be handled by robotics.”

However, Newell notes, robotics and automation can’t compete with AI when it comes to decision-making, adding that the capabilities of AI systems are growing by leaps and bounds.

“Instead of making recommendations to a planner or a pooling manager, it’s actually saying, ‘You know what? I already know how to handle this. We need to get 100 of this particular specialized container because we’re starting to run an overstock in one location. I can see four weeks from now we’re going to run very, very low in another key location.’ …. It automatically is putting these orders into the system,” Newell explains.

Listen to the full interview with Newell here:

Packaging Perspectives Podcast Logo

Your browser does not support the audio element.

Listen to more podcasts here.
KEYWORDS: artificial intelligence artificial intelligence in packaging podcasts supply chain supply chain management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Brad addington

Brad Addington is Chief Editor of Packaging Strategies and Flexible Packaging. He has more than 25 years of B2B publishing experience following the fresh produce industry, foodservice, retail, petroleum refining, petrochemicals, renewable fuels, and sustainability. He and his family live in Spokane, Washington, and enjoy participating in regional triathlons and marathons. Brad majored in Journalism and Latin American Studies at the University of Kansas.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Materials
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Special Reports
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Unitizing/ Palletizing
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

Image of persimmons fruit in plastic packaging

IFPA Issues Position on EPR as Compliance Deadlines Hit Fresh Produce Industry

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Fábio Mestriner, co-creator of the Inteligência de Embalagem (Packaging Intelligence) 5.0 platform, shakes hands with Packaging Strategies Chief Editor Brad Addington.

    Taking Packaging AI for a Test Spin

    See More
  • HERMA 62P

    Euro Pool System Recommends HERMA Self-Adhesive Materials for Reusable Boxes

    See More
  • AI Robotics

    AMP Robotics Develops Industry’s First AI-Powered System for Recovery of Film and Flexible Packaging

    See More

Related Products

See More Products
  • biobased.jpg

    Bio-Based Packaging: Material, Environmental and Economic Aspects

  • biopackaging.jpg

    Biopackaging

See More Products
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing