“This new carton packaging allows us to enhance the visibility of the range in stores thanks to a larger on-pack display area,” said Lionel Manivet, responsible innovation, Florette France, in a statement. “We work every day to minimize waste, so we have opted for the foldable Sense cartons, which offer practical advantages while helping to reduce food waste.”

Included in the soup relaunch across France in 1-liter Pure-Pak Sense cartons are the following: Garden Vegetables Soup, Six Vegetables Soup (25% reduced salt), Red Kuri Squash and Emmental Soup, Green Vegetable Soup and, finally, Pumpkin and Carrot Soup.

“Our teams are always looking for ways to improve packaging and make it more sustainable, while preserving the freshness of our fruits and vegetables,” Manivet said. “Square packaging is easier to stack for transport and storage, so there’s less wasted space. That brings cost and fuel savings for our supply chain. Plus, the carton helps protect our vegetables from light, so product quality is protected.”

Through this move, Florette hopes to highlight how carton packaging can support both product presentation and operation efficiency throughout the supply chain, it says. The relaunch also reflects the growing interest in packaging solutions that balance functionality, brand visibility and product quality protection.