“Soup remains one of the most comforting, versatile meals in the deli, and shoppers are looking for choices that feel fresh, flavorful and substantial,” said Bob Sewall, chief customer officer and executive vice president of sales and marketing, in a statement. “Our refreshed Blount’s Family Kitchen Packaging helps the product work harder at shelf by spotlighting ingredients, refrigerated quality and meaningful protein callouts.”

The refreshed cup from Blount’s Family Kitchen features a cleaner, more modern architecture that improves brand visibility and gives key product information a clearer role on the pack, the brand notes. With a new protein ribbon, nutrition cues are brought forward, while a bold black lid creates stronger shelf blocking. Meanwhile, the opaque cup is slightly taller, which improves presence in the refrigerated case, creating a premium look.  

Updated packaging will appear this fall across participating retailers in the refrigerated deli and prepared foods section.

Blount’s Family Kitchen is part of a broader Blount Fine Foods refrigerated soup portfolio built around the varieties shoppers seek most, it says. Together, the brands give retailers a refrigerated deli set “focused on convenience, comfort and protein-forward options” all backed by premium ingredients and kettled-cooked quality.

“We know shoppers want soups that taste homemade but fit real life,” said Todd Blount, CEO and president, in a statement. “The refreshed packaging makes it easier for consumers to find the varieties they love while reinforcing the quality, freshness and protein cues that set Blount’s Family Kitchen apart.”