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Packaging NewsExtended Producer Responsibility (EPR)

Pure Strategies Introduces Extended Producer Responsibility (EPR) Value Index

By Packaging Strategies Editorial Team
Recycle symbol surrounded by used packaging
Image provided by magnific
July 20, 2026

Consulting firm Pure Strategies has introduced the EPR Value Index to show companies how to get more business benefit from managing the data submissions for the packaging Extended Producer Responsibility (EPR) laws that are expanding across the United States.  

“The new tool is designed to help companies build an effective program and packaging improvement roadmap that can lead to lower fees, stronger claims, and a sustainable packaging strategy that delivers value to the business,” Pure Strategies says.

Pure Strategies EPR Value Index is a short, free self-assessment that scores EPR and sustainable packaging efforts on two specific lenses. Compliance Readiness covers registration, agreements, reporting maturity, and the data underneath. Strategic Value Readiness measures whether data, fee optimization work, and sustainable packaging programs are positioned to capture the upside that regulations now make available.

The EPR Value Index draws on the material covered in the Pure Strategies EPR Readiness Accelerator. Companies that want to act on their results can join the program to work through their findings in depth, from compliance gaps tied to legal and regulatory requirements to value gaps that point toward higher-return moves for cost savings and brand advantage.

"By now, most companies have done the hard work on the new packaging EPR laws: registering with Circular Action Alliance, mapping covered materials, and completing early rounds of reporting," notes Cheryl Baldwin, VP of Sustainability Consulting, Pure Strategies. "But the producers seeing real returns on their EPR investment are moving past compliance and using the data and fee structures to build packaging improvement roadmaps that will drive business value."

Pure Strategies says the assessment produces a readiness score and a short, prioritized action list, so companies can see where to close compliance gaps first and where the larger fee and brand opportunities sit. “That clarity helps packaging and sustainability leaders decide where to focus before committing budget,” the company says.

Interested parties are invited to contact Pure Strategies at info@purestrategies.com to access the free self-assessment or to schedule a working session with the Pure Strategies consulting team. 

About Pure Strategies, Inc.

Pure Strategies has been transforming business through sustainability performance since 1998. Clients include Ben & Jerry's, Dollar Tree, MegaFood, Sephora, Seventh Generation, Stonyfield Farm, VF Corporation, Walmart, and over one hundred others.


KEYWORDS: packaging regulations

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The Packaging Strategies editorial team comprises Brad Addington, Chief Editor, Chloe Alverson, Associate Editor, and Douglas J. Peckenpaugh, Director, Content Strategy.

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