Faced with declining sales during 2002 to 2007, juice manufacturers are cutting down on sugar content and beefing up shelf appeal.
In the last year, juice packagers have made a strong effort to produce products that are organic, fresh and shelf-stable. Whether the product blends organic fruit juices with grape pomace extract to increase antioxidants (such as Embodi), or contains a harmonious medley of fruit and vegetable juices to appeal to people who don’t like vegetables (such as Juicy Juice’s Harvest Surprise and Campbell’s V8 Fusion), good-for-you juices and juice drinks are increasingly being joined with educational packaging.
Companies are answering consumer demands for easy-to-understand nutritional guidelines by rolling out products with more on-pack information and health-and-wellness tips for consumers to follow.
Keeping profits in mind, juice manufacturers have been optimizing both single- and multi-serve containers for barrier (to extend shelf life) and sustainability (to minimize material use). F&BP