A shrink label boosts the appearance of microwaveable dip from ConAgra

A new dip from ConAgra Foods comes in a plastic cup with shrink label.

Ro*Tel Queso Dip is packaged in a molded polypropylene cup and vinyl shrink label, both supplied by Printpack. The 2-mil shrink label is printed in eight-color rotogravure, with a special adhesive applied during printing. The product is meant to be microwaved in the container.

Printpack Inc.
800-241-9985; www.printpack.com