Soup cartons in living color
The Knorr division of Unilever is offering a line of aseptic soups whose packaging graphics reinforce the healthiness of colorful vegetables. Red, Green, Orange and Yellow Soup, marketed in France, Spain and Canada, contain purées of vegetables and herbs in those respective colors: Green Soup, for instance, has peas, spinach and chives. The aseptic cartons, from SIG Combibloc, feature front-panel graphics and type almost entirely in each product’s color. Most of the cartons in the line are in the half-liter size trade-named combiblocCompact; in France, they are also available in the 1-liter combiblocStandard.