'Earth Wise' drinks arrive in eco-friendly cartons
Johanna Foods has launched Earth Wise brand juices and juice drinks in combiblocMini 125- and 150-mL carton packs from SIG Combibloc (www.sig.ch). The aseptic carton packs will display the FSC® label of the Forest Stewardship Council (www.fsc.org). The FSC label verifies that the raw paperboard used to make the carton packs was manufactured using only wood fibers that can be proven to originate from responsibly managed forests certified according to FSC guidelines, or from other controlled sources managed in accordance with FSC standards.
Consumers are placing a high priority on healthy eating, and more environmentally friendly packaging solutions. Johanna Foods, based in Flemington, NJ, is turning this into a total concept. And with its Earth Wise brand the company is bringing out a range of premium juices and juice drinks in packages that are renewable and certified, and that originate from responsibly managed forestry: Aseptic carton packs from SIG Combibloc, bearing the FSC label.
Joanna Foods has set itself a mission to create products where not only the beverages, but the production process and packaging as well, are intended to have as little impact on the environment as possible. This is where carton packs from SIG Combibloc come into play. On average, the carton packs consist up to 75% of pulp obtained from wood, a renewable raw material. Carton packs have obvious environmental benefits – they are extremely lightweight, have a small CO2 footprint, consume very few resources, and are fully recyclable.