Hershey gives promo the gas
September 1, 2008
In a sign of the times, The Hershey Co. is using wrappers for two of its candy bars as a vehicle for a sweepstakes that gives away gasoline.
Labels for PayDay and Skor bars tout a “Cash 4 Gas” promotion with a logo that features a stylized gas gauge. Consumers can check the inside of the wrapper to see if they’re one of 50 winners of the grand prize, a year’s worth of gas up to $2,340. Other winners will get $45 worth of gas.