The Ore-Ida unit of Heinz has come up with a significant advance on the steam-in-bag concept.

Steam n’Mash is frozen potato cubes that the consumer heats and softens by microwaving them inside their pouch, then mashes to the desired consistency. The stand-up pouch, converted by Alcan Packaging, is made from laminated film, printed in 10-color flexo reverse, with in-register laser venting to release steam at the proper rate.

Flavors for the seven-serving bag include Cut Russet, Garlic Seasoned, Three Cheese and Sweet Potatoes.

Alcan Packaging