Jazzy
potatoes launch in distinctive bags.
Preva Produce and four other
potato growers, in connection with Dutch breeder CJ Meijer and their UK arm
Potato Innovations, are set to bring a unique potato with a big personality to
the UK. Preva and the Jazzy group developed distinctive pack graphics withPam
Lloyd Marketing(http://pamlloyd.com) whileAmcor Flexibles(www.amcor.com) is proud to be the natural partner of choice for the packaging.
“We chose
Amcor’s Panorama packaging for the Jazzy launch because we wanted to have a
quality pack to reflect the quality of Jazzy potatoes. The paper laminate film
looks and feels great, especially with the bright Jazzy branding,” says Will
Beeson, director of Preva Produce.
The new
Jazzy potato will be standing out on shelf for its first season exclusively in
the Co-operative Food stores and is available in two formats: 500g with a
distinctive red design and 1 kg with an equally distinctive green design.