ConAgra Foods is transferring the packaging technology for its highly successful Café Steamers to some new products in Marie Callender’s, its established line of frozen food.
Café Steamers uses a bowl-in-bowl internal package to steam a meal in sauce, which consumers then pour over the food after microwaving. With sales of $95 million in its first year, Café Steamers was the third most successful new brand of 2008, according to Information Resources Inc.
ConAgra is using the bowl-in-bowl concept for Marie Callender’s Pasta al Dente, which comes in six varieties of pasta paired with vegetables and/or meat. The Pasta al Dente products retail at $3.49 for a 10- to 11-ounce meal.