Something
Natural launches in New England.
Something
Natural, an all-natural flavored sparkling water has launched in New England through Blue Coast/Great State Beverages,
with aggressive plans for East Coast expansion by the end of next year. The
company engaged design firm,Little Big Brandsto
create the brand’s identity and packaging.
Conceived by two beverage
industry veterans, Something Natural was the answer to their quest to make a
more “interesting’ sparkling water.” The
new beverage line
proves that less is more, with everything from the name, to the liquid inside
the bottle, to the packaging, reflecting that promise. The design itself is
simple, yet elegant with a decorative label screened on to each bottle. The
flock of birds design provides a stunning graphic element to the bottles,
utilizing the blue substrate and speaking to the natural qualities of the
product. The 11 -ounce bottles are a rare cobalt blue and are recyclable.
“The
flock embodies the brand essence and was a clever way to highlight the
beautiful blue canvas,” says John Nunziato, creative director, Little Big
Brands.
The
brand is launching with five SKUs: Black Cherry, Blueberry Lemon, Pink
Grapefruit, Raspberry Keylime & Strawberry Peach, all retailing for $1.99
each.