Five of General Mills’ oldest ready-to-eat cereal brands are being distributed in decades-old retro designs, in a special edition exclusive to Target stores. This weekend, Lucky Charms and others will appear on Target shelves with graphics matching designs going back 20 to 40 years. More...



Five of General Mills’ oldest ready-to-eat cereal brands are being distributed in decades-old retro designs, in a special edition exclusive to Target stores. This weekend, Lucky Charms, Trix, Honey Nut Cheerios, Cheerios and Cinnamon Toast Crunch will appear on Target shelves with graphics matching designs going back 20 to 40 years. The packaging also will include promotions tied in to the retro theme, such as for an old-style Atari game console. The retro partnership with Target, the latest in a series of special promotions with the retailer going back three years, will last about a month.