Cereal box liners go green
Cascadian Farm debuts first-ever cereal box liner made from renewable plant sources
Cascadian Farm, makers of more than 75 delicious organic products, has introduced its first-ever cereal box liner made from renewable plant sources. Cascadian Farm Cinnamon Crunch cereal is now packaged in an inner bag made from up to 57% certified plant-based material. This new liner is the latest among the brand's various sustainability initiatives that support its mission of helping to shape a better world.
"At Cascadian Farm, we know that every choice we make can help shape a better world now and for the future," says Jennifer Jorgenson, marketing director Cascadian Farm. "A desire to protect our Earth's resources led us to develop this groundbreaking inner bag."
Plant-based liner supports renewable resources
Packaging and sustainability experts at Cascadian Farm developed the plant-based liner with the help of leading sustainable packaging developers. The plant-based liner is a key initiative by the brand to utilize renewable resources. Using plant-based resources that can quickly and naturally be replenished allows the Cascadian Farm brand to take a large step towards being as closely aligned as possible with the land.
Inspiring customers to make a difference
Seventy-eight percent of U.S. consumers are now buying green products and services, up from 69% in 2012, according to the 5th Annual Tork Sustainability Survey. Cascadian Farm is honored to provide Cinnamon Crunch fans with a solution that meets their desire for more sustainablechoices.
To help communicate the environmental benefits of the new plant-based liner to shoppers, Cascadian Farm has introduced a new design for its 100% recycled paperboard Cinnamon Crunch box, which features graphics and messaging about the inner bag. The box features the "We're Growing a Better Package" logo that states the inner bag is made of up to 57% plant-based material, and the side of the box features a USDA certification noting that the package is bio-based.
The latest step in a commitment to sustainability
A desire to protect the Earth and its resources motivates Cascadian Farm to continue its journey towards sustainability and growing a better world together with the help of its consumers. In addition to the introduction of this new bio-based liner, Cascadian Farm demonstrates its commitment to sustainability through the following initiative:
Following the guidelines and regulations of Organic Farming: Organic farming methods help protect the environment by: 1) not polluting groundwater, rivers, lakes, and oceans with synthetic pesticides and chemical fertilizers; 2) reducing soil erosion; 3) improving soil quality; 4) increasing the diversity of wildlife on and near farms; and 5) not exposing farm workers to synthetic pesticides.
Cascadian Farm Cinnamon Crunch cereal with the plant-based liner is available now coast-to-coast at mainstream supermarkets and select natural food stores.