The packaging industry’s ever-evolving landscape — from newer technologies to changing supply chain needs — means that we, as suppliers, must keep up to speed with the trends to meet customer´s demands.
Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
Customers look to packaging to make impactful first impressions on consumers
August 1, 2019
People have always been told to “never judge a book by its cover,” but packaging professionals, manufacturers, and the retailers of any items that are sold dressed up in packaging are banking on consumers ignoring that adage.
Over the last decade, consumers and manufacturers alike have become more aware of the role of packaging in sustainability and safety.One Clean Carton™ has been introduced to provide access to packaging that meets the highest standards for sustainable, pharmaceutical and food-safe packaging.
I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone?
In a world shifting more and more toward e-commerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. So how is your packaging delivering your brand’s promise to your customers?
The January 2020 Packaging Strategies offers a culmination of tips and best practices in “Best Practices for Packaging Line Optimization,” and the 2020 Packaging Design Forecast, along with articles on fiber laser marking, HMIs with a more human touch, rigid plastic sustainability and more!