Hexagonal bottles reshape honey brand
A honey of a bottle-that’s the buzz over the RPC Llantrisant relaunch of Rowse Honey, a leading brand in the United Kingdom. The custom-molded, hexagonal-shaped bottles incorporate a honeycomb theme and provide space for improved labeling-all with a hand-written feel. The hexagonal recess, instead of the previous torpedo shape, is the main feature of the lightweight, PET squeeze bottles, which were designed after extensive consumer research.
RPC Lantrisant changed the label panel shape, without affecting the basic shape of the bottle, the company avers. The range includes 340-g (0.75 lb) and 680-g (1.5 lb) bottles with flip-top caps and a 1.36-kg (3-lb) variant with a valve cap. The bottles are manufactured on single-stage injection, stretch-blow molding machines from Aoki Technical Laboratory, Inc.
The recyclable bottles “had to be introduced smoothly onto Rowse’s filling lines, without any major disruption to production,” says RPC designer Dean Williams. “All the preform tooling used for the bottles was new and custom-made to blow the Rowse shapes.”
Design changes had to be implemented with no impact on the squeezability of the packs, as the dispensing of the honey was important. The clear bottles produced by RPC enhance the natural positioning of the honey itself and add more shelf-awareness to the product.
-Barbara T. Nessinger, Associate Editor, Prepared Foods magazine